Wednesday, October 22, 2014

How to Lead a Contact Center in 90 Days

By Sarah Reed



Last week I celebrated my 90th day in a new contact center. After 19 years in the industry, I am back to being at the bottom of the tenure ladder. I’m new. I’m green. I’m untested.

It’s bound to happen to any leader, in any industry, but I think being a new contact center leader is an especially daunting endeavor. You see, it’s not just about knowing the job, or the processes, or the best practices…it’s about learning the people. And there are a lot of people to learn!When you are invested in customer service, you are likewise invested in customers and agents and support staff, which when unhappy, can turn an entire business on its head.

So what should you do within your first 90 days as a contact center leader? How can you avoid a personnel mutiny or damage to the customer experience? Can you possibly learn how to lead a contact center in only 90 days?


Here’s what I suggest any new contact center leader do during days 0-90:



  1. Introduce Yourself. Before you even set foot onto the floor of the contact center, make sure everyone knows who you are and what you stand for. Before joining my new firm, I created a detailed presentation in which I conveyed my personality, my leadership style, my passion and my purpose. I had my new boss send it out to everyone in our department and to other people I should know. The presentation immediately opened the doors to commentary, introductions and comfort. Once you do get to your new job, make sure you meet people from all departments. A contact center leader needs lots of allies.
  2. Listen. Don’t start off with making changes and telling people how you do things. Instead, have them tell you about their history, their tenure, and their vision. Listen to everyone and every level that you can get access to. There is much to learn by listening. 
  3. Observe.Although I invited myself to many meetings with fellow leaders, I spent most of my first 90 days watching the exchanges rather than conveying my opinion. It’s important to understand team dynamics and politics. It’s also necessary to recognize barriers to decision-making that may exist.
  4. Question. Don’t forget to ask meaningful questions along the way! By being open, nonjudgmental, and interested in the ‘why, you gain valuable insight and trust. Some of my favorites include: What is one thing that you do that is awesome?What is something we do that you wish every contact center did? Which one metric do you think defines success?What’s an idea you have that would make the service we provide even better? 
  5. Be Visible. Sit out on the floor, walk the rows, go to lunch with people, and join in on conversations. Don’t ensconce yourself behind an office door or you’ll never appreciate how the contact center really operates. And mix up your hours. Be there early in the morning and then late into a shift. It’s important to see if the culture changes across the hours of operation.
  6. Communicate. Make sure that your new team continuously hears your voice and your intentions. Almost every week I send out an email to the department. Sometimes I share a fabulous customer service experience, or in others an idea that I’ve picked up and that may be applicable to our roles. And some weeks I just spin a lively tale about my life that provides a needed bit of levity to a sometimes stressful contact center.
  7. Lead Strong.Your actions and energy scream volumes about your leadership style, so ensure that you are leading by example. Volunteer for company activities, start a book club, or become involved in a department committee. Restart an initiative that may have gone stale (like a recognition program that was once popular.)Leadership is so much more than managing people and your teams need to see that you are invested in the company and in their future.
  8. Shadow. It’s not enough to spend copious amounts of time with your new peers. It’s perhaps even more important to spend it with the frontlines and the support staff. If people trust you (and they should by now), you’ll hear nuances about process, customers, and technology that would otherwise take you years to acquire. Focus groups are great, but one-on-one discussions will always build stronger relationships.
  9. Impart Your Wisdom. You were hired for a reason, so make sure you have opportunities to spread your contact center knowledge. Hold voluntary classes where you talk about your favorite metric or operational style. Offer up assistance to team members tackling large projects and provide research or best practices. Most importantly, be available to guide and to help.
  10. Repeat. Just because you made it to Day 91, doesn’t mean the hard work is over. Contact centers run best with consistency and constant fine-tuning. So go back up and do it all over again.


Sarah Stealey Reed has over 19 years of global expertise in operations, offshore outsourcing, customer experience, and contact center management. She’s an influential leader who has built contact centers from the ground-up, fiscally managed them for growth, and acted as a turn-around specialist for struggling metrics and employees. 

Sarah is currently a leader for the CallCenter at Deloitte Services LP, which operates internal support for its global employees from three facilities in Hermitage, TN, Los Angeles, CA and Hyderabad, India. Sarah was previously the Content Director and Senior Analyst for ICMI, responsible for the community’s editorial content, strategy, and research analysis. She’s a writer, analyst, blogger, and social poster, and speaks worldwide on emerging trends and best practices in customer support.

Sarah can be reached, followed, liked, or shared through:
Twitter: @stealeyreed

Friday, October 3, 2014

Happy Customer Service Week!


Customer Service Week is a few days away! Are you ready?

This is one of my favorite times of year to be at work. For me, it is a great opportunity to show my appreciation and gratitude for all the hard work each team member does.

While I am all about Customer Service Week, I try each day to acknowledge the good work of agents or spend time talking with them. The challenge of leadership is to praise and reward our staff all year, and not just during this time set aside to celebrate.

It is easy to get caught up in the challenges of the day and become distant from those on the front line. During the week of celebration, let's not forget that a part of our success as leaders is due to those women and men who diligently serve our customers. Celebrate them!

Happy Customer Service Week!


Sean is a Contact Center manager with over 13 years of experience. He has a terrific pulse on incorporating innovation into the contact center. He's implemented social, outsourcing partners, new technology, and new products, while maintaining an award-winning contact center.

His contact center is a past winner of the ICMI "Global Call Center of the Year" award for Small to Medium-Sized Centers.

Follow on Twitter @SeanBHawkins

Friday, September 19, 2014

Guest Post: The Importance of Data and Analytics in Customer Service


Customer service, something that is so conceptually simple, has become strangely complex in the age of social media. It is a term that can easily carry different meanings, even between business owners working in the same industry. This is because customer voices are no longer muted when they leave a store or hang up the phone after speaking with a service agent. Review sites and social media networks allow the dialogue to continue long after a transaction is completed, providing interfaces for both business owners and their customers to speak about, and respond to, questions and concerns about different products and services. For any business, there can potentially be countless relevant conversations happening across the Internet, and it is the responsibility of business owners to stay current with what customers and clients have to say by continuously collecting data about those conversations.


Analytics: Why? Why not?
Data collection and analytics are divisive topics. Some businesses rely on them and make good use of the harvested information, some mishandle that info, and others dont bother collecting it at all. Differing ideologies about whether or not these practices should apply to customer service come down to both the attitudes of business owners and the nature of their businesses. For example, a reputable Mom and Pop shop in a small town probably wont be relying on online feedback as much as a new restaurant in a big city might. Customer feedback in any form, though, is crucial for businesses to understand the improvements that they can make to products, staff, infrastructure, etc. For some, getting that information is as easy as engaging with customers in person. For others, its necessary to trek through cyberspace to find answers.


How Deep Should You Dig?
So, where is the line drawn in data collection?  Is there a line at all? Short of full-on NSA-like spying, there doesnt appear to be a clear-cut answer. The options for finding customer feedback about a business can be as simple as doing some Google searches and keeping a diligent watch on Yelp, Facebook, and Twitter pages. With that method, though, some conversations will almost certainly be missed. Leaving that task to analytics software can fill in the gaps.


The Utility of Speech Analytics
If your business operates a call center or contact center, speech analytics can be a particularly useful tool for getting a better understanding of what your customers are looking for, as well as what your employees are doing to help. As part of your quality monitoring program, this kind of software will analyze recorded calls to identify keywords, phrases, etc. that are relevant to your brand. It will also allow you to pinpoint under-performing or under-trained staff members and categorize calls as necessary. Phone calls between agents and customers can reveal a lot about the behaviors of people on either end of the conversation, and though its not possible to listen in on each individual call, these dialogues provide a unique perspective that you wont get from just reading reviews or comments online. Hearing first-hand how your employees handle customer relations is vital for understanding the feedback youre bound to receive.


Let Text Analytics Be Your Eyes
While speech analytics is great for examining phone calls, text analytics can check out just about every other channel where customers will be talking about your business. Good software will be able to gather data from social media, survey comments, email, news and review sites, and many other sources. Beyond just getting a big picture idea of what customers think about your business and its products, text analytics will help you identify areas that need improvement, as well as potential emerging issues. Proactive customer service will always win out over passive service, so the faster you act on preventing emerging issues and fixing areas that need fixing, the better off your business will be in the long term. Use text analytics data to get an idea of what your companys reputation is, and if its not what you want it to be, read up on what people dont like and make the necessary changes.


Understand How Your Employees are Operating
In any customer service role, efficiency is what separates excellent employees from the rest of the pack. One way to examine how your staff goes about completing their work on a day-to-day basis is to utilize desktop and process analytics, which will examine how employees use applications and systems to perform their work in contact centers, branches, and back-office operations. Previous difficulties with measuring and analyzing these procedures have become feasible with this solution, and with its implementation, your business can improve efficiency, reduce costs and liability, and greatly improve the customer experience.

Data collection and analytics tools are no longer just for statisticians and scientists. They are innovations that are actually making the customer service game a little easier to play. Consider taking a more proactive approach with your customer service strategy. The technology can be intimidating, but its hard to argue with the results.


 CJ Silva is VP of Operations at KOVA Corporation.

Friday, September 12, 2014

Who to Follow on Twitter Before Dreamforce

Editors note: This article was originally posted on NewVoiceMedia




Dreamforce is now just a month away, so you’re probably particularly keen to be connected with all the best influencers and insiders on Twitter, to make sure you get the most out of your experience.

With so much content available and 130,000 attendees anticipated, which tweeters are most worthy of a follow? Here are our 50 recommendations for a rounded timeline. 

 
1.     @ValaAfshar Vala Afshar

2.      @JesseAltman Jesse Altman

3.      @LAAF Laura Arrillaga-Andreessen

4.      @pmarca Marc Andreessen

5.      @KevinBaldacci Kevin Baldacci

6.      @Benioff Marc Benioff

7.      @JoshBirk Josh Birk

8.      @Amber9904 Amber Boaz



9.      @ReidCarlberg Reid Carlberg

10.  @DCarroll Dave Carroll

11.  @PeterCoffee Peter Coffee

12.  @DanDarcy Dan Darcy

13.  @Dreamforce

14.  @EricDresh Eric Dreshfield

15.  @Cloud_CEO Jonathan Gale

16.  @MikeGerholdt Mike Gerholdt

17.  @GordonEvans Gordon Evans

18.  @GeraldineGray Geraldine Gray

19.  @HammNick Nick Hamm

20.  @ParkerHarris Parker Harris

21.  @SeanBHawkins Sean Hawkins

22.  @ReidHoffman Reid Hoffman

23.  @GeorgeHuSF George Hu

24.  @Hyken Shep Hyken

25.  @CharlieIsaacs Charlie Isaacs

26.  @ZacharyJeans Zachary Jeans

27.  @PeterKnolle Peter Knolle

28.  @lazerow Michael Lazerow

29.  @BrentLeary Brent Leary

30.  @LeBrun Marcel LeBrun

31.  @CohanLeon Cohan Leon Daley

32.  @MLevchin Max Levchin

33.  @FlavMartins Flavio Martins

34.  @Patterson_sarah Sarah Patterson

35.  @Tom_Peters Tom Peters

36.  @DarthGarry Garry Polmateer

37.  @LpRobins Larry Robinson

38.  @salesforce

39.  @DSchach David Schach

40.  @rockchick322004 Mary Scotton

41.  @JimSinai Jim Sinai

42.  @StealeyReed Sarah Stealey Reed

43.  @Jeremys Jeremy Stoppelman

44.  @TooSaaSy TooSaaSy

45.  @DavidBThomas David Thomas

46.  @EckhartTolle Eckhart Tolle

47.  @Aunitt Ashley Unitt

48.  @StevenVBe Steven Van Belleghem

49.  @SFDCphil Phil Walton

50.  @MarkeWoollen Mark Woollen



You’ll find this collection of Dreamforce thought leaders saved as a Twitter list, where you can also check out their bios. Subscribe to it here. You can also visit NewVoiceMedia’s Dreamforce microsite for more tips and info.

During Dreamforce, use the #DF14 hashtag to uncover plenty of other experts throughout the week.