Do Not Lose Customers Because Of Lack Of Trust

Altimeter's analysts advise that the priority in social strategies has shifted from scaling customer engagement to employee advocacy. As trust has hit an all time low, employee advocacy has become critical to build company success.

"How Organizations Are Winning Trust Through Employee Advocacy"

After a brief review of the 2015 Elderman Trust barometer study revealing the credibility issue, Barb Mosher Zinck talks about the Number One challenge behind employee advocacy: employee engagement. With a clear social policy, the next challenge is supporting employees in the creation of interesting content and in building their personal branding. She shares the examples of NASA and Adobe doing well with advocacy. Employee advocacy makes total sense. Isn't a convinced employee your best sales force?