Ok, ok so we still need leadership. But, as someone who just wrapped an Experienced Manager training I'm now convinced that we actually need more management. Even typing that feels a bit underwhelming because management conjures up thoughts of scheduling, status reports and approving PTO; however, when done right management is truly the catalyst for achieving business outcomes. Why? Because management is exactly 3 things:
- Clarifying the Objective
- Creating a Plan to Meet the Objective
- Facilitating the Plan
People are fundamentally motivated by understanding what they need to do every day and having the resources and trust to do so.
And as someone who recently shifted into a new role with a new team and new projects, this was a timely reminder.
It's easy to get swept up and anchored in the positives of leadership, because there are many. Leaders influence culture, leaders drive change, leaders have vision and clarity which motivates others to follow.
But to execute strategy and unite teams, especially as we all take on more, faster, in an ever-changing market, the need for banding collaborators together with clarity around objectives and a road map to get there...is more important than ever.
Kathryn Frankson is a B2B event sales and marketing professional at UBM. A believer that 2019 communication means knowing how to get the markets attention through thumb stopping content, audience development and storytelling, she executes sales and marketing strategies in the catering, food service and special event space.