I've been in training where coworkers checked emails, ducked out for calls and skated through thin content that didn't seem applicable. So, imagine my delight when our communication training last week was entertaining, engaging and something we are still talking about!
Here's what made it exceptional:
- It was short. So short that every aspect was high impact.
- It was hyper relevant. Our trainer, Ian Klein, has worked inside our organization for years so the scenarios he teed up were specific to our structure, industry and needs which meant instant credibility.
- It was light hearted. We didn't take ourselves too seriously, which made it easy for everyone to open up and engage with the content.
- It was realistic. No laundry list of to do's. Instead, we identified communication preferences (HRDQ: Direct, Spirited, Considerate, Systematic) and honed in on one "do" and "don't" for each style.
- It wasn't all work! After the training, we partnered up (with varying communication styles, of course) and competed in a fun scavenger hunt planned by our event coordinator, Crystalyn Bauer.
Kathryn Frankson is a B2B event sales and marketing professional at UBM. A believer that 2018 communication means knowing how to get the markets attention through thumb stopping content, audience development and storytelling, she executes sales and marketing strategies in the catering, special event, cruise shipping and pharmaceutical space.